The philosophy behind better.

We exist to make happier alternatives to what is found in the grocery aisles (and online marketplaces!)

Food that is better for you, and better for the planet.

We're Keertida & Karan, and we're the co-founders of Eat With Better

Keertida
From teaching Spanish since she was 18 (¡Hola!), to doing beauty marketing with L’Oréal in France and India, then traveling halfway across the globe to train as a vegan chef in New York and returning to launch a restaurant in Pune- it has been a delectable journey of detours to the world of entrepreneurship!

Proud of having trekked Machu Picchu with no training. Yup, winged it and won it.
Can't say no to watching re-runs of Frasier.
Follow me on the gram!
Karan
Karan is a social impact professional with a Masters in Sustainable Development from HEC Paris. He has worked at a range of organisations - a government agency, and an international non-profit. He got bitten by the entrepreneurship bug when he worked at Airbnb and then he eventually set out to start better.

Proud of never having lost a Roger Federer quiz (yup, it's an obsession)
Can't say no to shitposting on LinkedIn!
Connect with me on LinkedIn

The universe works in funny ways!

Karan and Keertida both went to the same college for undergrad, and then to Paris for their Masters. And yet, it was only in 2019, at the newly set-up restaurant, that Keertida met a very jackfruit-obsessed Karan for the first time and the idea for Eat With Better was born.

The story of Eat With Better. It all started with a book....

1. The Genesis
A book about eating animals. Which also happens to be the name of the book. Link for those interested to know more!
2. The Epiphany
A book that made Karan wonder why our food system is so exploitative and destructive to animals, to the planet and most of all to the consumer. This gets Karan thinking about how food can be made more sustainable and wholesome.
3. The Talent
Meanwhile, Keertida is working hard at the world's first plant based culinary school on how to make sustainable food taste delicious and make it people's default option, and not just something to buy for the first 15 days of January.
4. The Result
Unknown to each other at this point but bought together by the power of social media in early 2019, they join forces to create Eat With Better.

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Our brand ethos manifests through 4 core values.

Healthy
We aim to create food that goes beyond constrained calorie-considerations (that's so 90S) to make food that nourishes both body and soul (yup, we're millenials).
Natural
Meaning our recipes use ingredients from nature, not labs. We celebrate real colours and real flavours - not artificial extracts, strains and substrates.
Plant-based
meaning nothing we make will ever comes from animals. All-plants, always. No, not just because Shahid Kapoor made it trendy.
Sustainable
focused on conscious consumption, local sourcing, reduce-reuse-recycle and carbon-emissions reducing action that are better for the earth